TAG Heuer and KITH Revive the Iconic Formula 1 Chronograph
The world of luxury watches is witnessing a remarkable revival. The iconic TAG Heuer Formula 1 Chronograph, a symbol of Swiss precision and innovation, has made a triumphant return. This time, it's not just a comeback, but a reimagining of the classic, thanks to a dynamic collaboration with the influential fashion brand, KITH.
A Nostalgic Comeback
The original TAG Heuer Formula 1 watch, first released in 1986, was a game-changer in the watch industry. It was KITH founder Ronnie Fieg's first watch that sparked his lifelong passion for watch collecting. Now, TAG Heuer and KITH have teamed up to revive this classic, bringing a modern twist to the original design.
The TAG Heuer Formula 1 | KITH Collection
The TAG Heuer Formula 1 | KITH collection showcases a striking aesthetic of vivid colorways and boasts a groundbreaking fusion of identity and creativity. For the first time in its history, TAG Heuer fuses its insignia with a partner’s logo on the dial, rubber strap, and caseback. The limited-edition models seamlessly merge the vibrant style of the TAG Heuer Formula 1 Series 1 with Kith's contemporary world.
The New TAG Heuer Formula 1 Chronograph
The new TAG Heuer Formula 1 | KITH watches arrive in bold colorways inspired by standout models from TAG’s past, each updated with modern materials. TAG Heuer offers two exclusive models, limited to 825 pieces each, boasting vibrant blue and green accents on the bezel and strap, complemented by a black PVD case and a black dial.
A Watchmaking Legacy Reimagined
This dynamic collaboration reawakens a classic, which was KITH founder Ronnie Fieg's first watch that sparked his lifelong passion for watch collecting. Paying tribute to the spirit of the original, TAG Heuer strived to track down the mold of the original case. Now enhanced with upgraded materials such as a sapphire crystal glass and a rubber strap, the collection heralds a new era for the TAG Heuer ‘80s icon.
Conclusion
The TAG Heuer Formula 1 | KITH collaboration is more than just a revival of an iconic watch. It's a testament to the enduring appeal of the TAG Heuer brand and its ability to innovate and adapt. With its bold colors, refined materials, and forward-thinking design, the new TAG Heuer Formula 1 Chronograph is set to become a new classic in the world of luxury watches.
Stay tuned for more updates on this exciting collaboration and the latest news from TAG Heuer and KITH.
